GENTE | James Patterson - Un’indagine delle donne del club omicidi

From June 23rd, GENTE (Hearst Italia’s weekly magazine) was on newsstands with James Patterson’s book series “Women’s murder club”. A collection of 19 thriller novels written by one of the most popular author. Considered the best-selling modern author, Patterson has sold more than 425 million books.

communication

The project was sustained by a multi-channel communication: print ad on Hearst brands’ magazines, IG/FB sponsored posts and stories (all designed by Hearst Visual Hub); editorial launch with IG reel on @gentesettimanale (recorded by Gente’s journalists https://www.instagram.com/reel/CxNY7kPNn7k/ ); TV spots made by Pirate Penguins Video agency (https://www.pirate-penguins.com/portfolios/gente-spot-tv/ )

design

The collection was art directed, designed and illustrated by me. Each cover has an illustration that represent a plot’s detail

/The book series is thought to be catchable, easy accessible and aesthetically attractive

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