GENTE | James Patterson book series
women’s murder club
From June 23rd, GENTE (Hearst Italia’s weekly magazine) was on newsstands with James Patterson’s book series “Women’s murder club”. A collection of 19 thriller novels written by one of the most popular author. Considered the best-selling modern author, Patterson has sold more than 425 million books.
communication
The project was sustained by a multi-channel communication:
print ad on Hearst brands’ magazines, IG/FB sponsored posts and stories (all designed by Hearst Visual Hub);
editorial launch with IG reel on @gentesettimanale (recorded by Gente’s journalists);
design
The collection was art directed, designed and illustrated by me
Each cover has an illustration that represent a plot’s detail
The book series is thought to be catchable, easy accessible and aesthetically attractive
